Tweet-up and Meet-up: an evening with the Women in AV

Tweeted from Chapel Hill

Holiday season is here, which means - amongst other things -holiday parties. Last night was a special event in the AV industry as we had the first of what I hope to be many annual multi-city celebration of the Women in AV.

Why celebrate women in AV, and why is WAVE such an important organization? I talked about that in this space last year, but you probably know already. Professional and commercial AV, like so many other technology-related fields, continues to be dramatically male-dominated. In fact, some see it as worse than the IT field. Are reasons for this? Maybe. Are there clear, simple reasons with clear, simple answers? No. So the talented women in our industry mentor, they educate, they join their voices to the chorus whispering into the ears of young girls that they can have a career in technology.  And perhaps, slowly, attitudes change.

Tweeted from New York, NY

The New York City branch of the WAVE party was hosted by Crestron and Sapphire Marketting at Crestron's New York City showroom and design center. It's certainly more residendial than their Experience Center in Rockleigh and, therefore, less of a fit for my interests, but it is a sleek and modern space which does an excellent job of showcasing applications of various Crestron control solutions, including wall-mounted iPad docks, touchpanels of varying sizes, and a faux living room boasting a 90" LED TV. It not as jaw-droppingly impressive as the Theo Kalomirakus-designed "home" theater in the Rockleigh location, but is a very nicely executed system.  

Tweeted from New Jersey

Our event wasn't as well attended as it could have been, on the heels of the Crestron/Sapphire Marketting Holiday party (Marla of Sapphire joked that we're trending towards a party together every week. Which would be fine with me), but there was a nice and engaging crowd of bright and enthusiastic AV professionals on hand. Discussion ranged from the disappointing number of women in the industry and why that might be, to green initiatives in AV, to little-league baseball and parenting. See the pictures for a taste of how the various cities presented their events via the magic of Twitter.

The City of Brotherly (and Sisterly!) Love

High-tech...

...and low.

Salt Lake City!

I had a terrific conversation with the talented Gina Sansivero of Project Green AV about the directions our industry could and should go in environmental sustainability. More on this at another time, but to make a long story short, there are few accepted standards, nobody earns LEED points for using more efficient AV gear, and there's just not much incentive for end-users to invest in more sustainable technology unless you can sell them a ROI based on energy savings alone. This will likely change, but it looks like a depressingly slow process. In the meantime, it's great to have people like Gina fighting the good fight. It was a pleasure to meet so many colleagues with passion for not only our work, but for how our industry fits into the world at large.

All told, it was a great event and a good something to be a part of. Thanks to the good folk at Women in AV for putting it together.

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Women in AV (and everywhere else)

"Daddy, do any girls work with you," -- Chloe, age 5 on the eve of Take Your Children to Work day (see  earlier blog post)

I work, as you know, in the wonderful world of commercial AV, spreading the joys of audio-visual technology throughout the land. I've worked for two different integrators, worked for scores of clients including Fortune 100 companies with their own internal AV support staff.

Of team with whom I currently work?
Installation technicians - all male.
Service technicians - all male
Project engineers - all male.
Design engineers and sales engineers - all male.
Programmers - all male.
Project specialists (testing and verification technicians) - all male.
CAD technician - female.

That's right. Of the twentysome people in various technical positions in our local office, there is exactly one female in a technical role.

Scenes from a day of AV Training

Lest you think this a local problem in the past six months alone I've taken part in vendor training from Biamp, ClearOne, Extron, Crestron, AVI-SPL's in-house AV Project Management training, Crestron again, and Meyer sound. Those training classes alone represent contact with somewhere between a hundred and a hundred fifty of my fellow AV professionals.

Of those, exactly one was a woman.

At Extron Training - this was the highest female/male ratio of
any training I attended this year

Why do I see this as a problem? The quote with which I lead is the first hint; inequalities like this create a self-perpetuating division between "women's jobs" and "men's jobs". Your psychologist, your kids' schoolteachers, and the receptionist in the last office you visited are probably women. Your car mechanic, your computer programmer and, yes, your AV technician are probably men. This drives young people to specific industries by an idea of where they'd "fit in" and what's "appropriate" for them rather than what their natural talents and interests would lead them; if you're a young man and all of the psychologists you encounter are women, then it's hard for "psychologist" to be an aspirational position for you. If you're a young women and all of the technical people you encounter are men, it becomes a role in which it's harder to see yourself. If you're a teacher and have a promising young female student, she likely doesn't look like a potential engineer to you, even if you never consciously recognize this bias.

The second problem is one for the industry; we rob ourselves of half the potential talent available by closing the door to half the population. This is a truism for all industries; greater diversity of candidates breeds greater diversity of viewpoints and, in the long term, better results.

So what do do about it? The good news is that the culture is changing, from greater acceptance to less of a "boys' club" atmosphere.  For example, most AV professionals today are reluctant to use sexually suggestive test media when commissioning a system. It is worth noting that at least two of AVI-SPL's local offices are being run by women. I'm very proud that the Women in AV group (an industry group of some very talented and successful people working towards mentoring and promotion of women in the industry) chose one of our account managers (Alexis LaBroi from the Atlanta office) for their inaugural mentoring award. Having women not only in leadership positions in the industry but using those positions to help others follow in their footsteps is one step towards a more inclusive industry. It's the slow, organic way to grow.

Are there wider, better solutions possible? That's very hard for  me to say. I suspect it would take an overall change in how we look at men and women for the AV industry - or any technology industry - to become truly gender blind. It's still an ideal worth fighting for and one towards which we're currently - albeit it slowly - working.

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